Can Your Business Logo Make or Break Your Fashion Brand?

Get to know the secrets of fashion logo design

Coming up with the right logo can be one of the trickiest parts of starting a new fashion brand.

Whether you’re making your own garments or private labelling fashions made by another manufacturer, you’ll need to come up with a visually arresting logo to represent your brand. According to Sewport CEO Boris Hodakel, your logo is one of the factors that most deeply affects the health of your brand, and to come up with the right logo, you’ll need to learn more about these simple symbols and how they can help propel your brand to superstardom.

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Benefits of a Good Logo

If you’re new to fashion marketing, you might feel that logos aren’t that important. After all, factors like using quality materials, offering great customer service, and having an intuitive storefront are more important, right?

While it’s true that a good logo isn’t enough to ensure a brand’s success on its own, your chances of making it big will be significantly reduced if you don’t put adequate thought into coming up with a logo that will grab attention and serve as your brand’s first impression on customers. Check out our top reasons why making a good logo is so important:

1. Symbols are Memorable

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    The human brain remembers symbols better than it remembers words. According to proponents of analytical psychology, certain symbols trigger associations within the collective memory of the human race. The symbol of a lion, for instance, evokes a feeling of power and dominance, and the symbol of a dolphin evokes a feeling of creativity and fluidity.

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    Shy away from symbols with religious connotations as you come up with your logo, but keep in mind that the right images, angles, and contours can evoke deep emotional responses in the psyches of your customers and potential collaborators. Most people who come across your brand will remember your logo more than they’ll remember your brand’s name; if your logo incorporates your brand name, all the better.

2. Logos Grab Attention

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    According to marketing experts, most consumers take around three seconds to scan your website and determine whether or not your brand is worth their time. As soon as they’re done taking in the basics of your site, they’ll move on to briefly examine your logo before they make a decision on the value of your brand.

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    Since you only have a few seconds to grab the attention of potential customers, you’ll need to come up with a logo that is easy to scan while being detailed enough to get consumers hooked on your brand. Finding the right balance can be tough, so you should come up with a few dozen logo variants as you decide on a final design.

3. Your Logo Separates You from the Competition

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    Even if there are tons of other fashion brands that offer essentially the same products that you produce, you can differentiate yourself from the competition with a compelling logo. If you take the right amount of time to make your logo unique, it can express some of the basic attributes of your brand identity and explain to consumers why your brand is better than your competitors.

4. Logos Support Brand Loyalty

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    While consumers like branching out and trying new things, they like consistent shopping experiences even more. Once consumers find brands that they like, they’ll be less likely to switch to competitors, and the familiarity of your logo will make your brand seem familiar and reliable from the consumer perspective. Consumers buy from brands that they trust, and making sure that your logo is stamped on everything you sell is one of the best ways to build trust with your customers.

5. Your Logo Gives You a Chance to Express Your Brand Identity

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    If your fashions only use eco-friendly organic fibres, you’ll want to make sure that this identity is expressed in your logo. Similarly, if you’re shooting for a particular subset of the youth demographic or attempting to evoke a sense of sophistication or class, your logo will need to express these aspects of your brand.

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    Your logo is one of your most valuable platforms for expressing your brand identity in a highly memorable and compact format, but that doesn’t mean that coming up with the most visually arresting and expressive logo is easy. You’ll need to work hard at understanding the ways that the components of your logo impact your potential customers; put yourself in an outsider’s shoes, and try to come up with the type of logo that would make you go crazy for someone else’s brand.

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